Case Studies

A closer look at investor-ready Offering Memorandums designed to present complex assets with clarity, structure, and strategic intent. Each project reflects thoughtful information hierarchy, refined presentation, and materials built to support acquisition decisions.

The Vice

Project Type:

Hospitality & Entertainment Investment Offering Memorandum

Location:

Las Vegas, Nevada — Stadium District

Client:

Private Hospitality Development Sponsor

Scope:

Designed and structured a comprehensive capital-raising Offering Memorandum for a 316-key luxury hotel and mixed-use destination adjacent to Allegiant Stadium.

Led full content organization, financial presentation design, and investor narrative flow across 70+ pages — integrating demand analysis, programming strategy, capital structure, and projected returns into a cohesive, investor-ready document.
A 316-key lifestyle hotel and mixed-use entertainment destination strategically positioned within walking distance of Allegiant Stadium.

This Offering Memorandum was developed to support a $62.8M equity raise within a Qualified Opportunity Zone structure, positioning the project as both a hospitality and capital markets opportunity.

The document integrates brand storytelling, demographic analysis, event-driven demand modeling, and detailed financial projections into one cohesive investor narrative.
The client provided extensive copy and financial data but no clear narrative structure or visual framework.

The content required full reorganization to transform fragmented information into an investor-ready document. Additionally, key contextual visuals — including the stadium-adjacent aerial map — were not provided and had to be independently sourced to properly validate location positioning.

The primary challenge was balancing experiential hospitality branding with institutional-level financial credibility.
A comprehensive, investor-focused Offering Memorandum that elevated the perceived scale and credibility of the project.

The final document positioned The Vice not only as a lifestyle hospitality concept, but as a structured, demand-backed investment opportunity — supporting equity conversations at a sponsor and institutional level.

The Henry

Project Type:

Ground-Up Mixed-Use Development (Multifamily, Hotel, Condominiums, Retail)

Location:

1000 Circle 75 Pkwy, Atlanta, GA (Cumberland / The Battery Submarket)

Scope:

Full Offering Memorandum design

Visual hierarchy for mixed-use components

Rendering integration and contextual mapping

Submarket mapping and data visualization

Financial tables and proforma layout

Investor-ready institutional presentation
The Henry is a $510M institutional-grade mixed-use development positioned steps from Truist Park and The Battery Atlanta — one of the most visited destinations in the United States.

The project introduces the first high-rise multifamily product within the Cumberland submarket, leveraging first-mover advantage and premium view corridors to differentiate from surrounding mid-rise developments.

The development includes:

646 Multifamily Units

250-Key Hotel

54 Luxury Condominiums

Retail & Elevated Amenity Decks

Pedestrian Bridge Connectivity

This OM was designed to communicate scale, sophistication, and long-term investment viability — while maintaining visual elegance and institutional clarity.
The Henry required solving layered complexity across architecture, market positioning, and institutional finance.

1. Mixed-Use Density. Four vertical asset classes — multifamily, hotel, condos, and retail — had to be clearly segmented while preserving one cohesive investment narrative.

2. Contextual Rendering Integration. Architectural renderings were composited into real-world aerial mapping to demonstrate adjacency to Truist Park, The Battery Atlanta, and the I-75/I-285 interchange — transforming location into visual proof of demand drivers.

3. Submarket Mapping Strategy. The submarket pages required translating dense geographic and demographic data into a simplified, investor-readable format. Rather than presenting static maps, the layout had to:

Clearly identify the Cumberland submarket

Visually benchmark competing submarkets (Buckhead, Midtown, Decatur, etc.)

Reinforce rent per SF and occupancy comparisons

The design challenge was balancing geographic clarity with data hierarchy — avoiding visual clutter while maintaining analytical credibility.

4. Comparable Asset Benchmarking (Comps Pages). The comps section required structuring competitive data — vintage, unit count, average rents, occupancy, rent/SF — into a clean institutional presentation.

The difficulty wasn’t the numbers — it was:

Making comparisons intuitive at a glance

Highlighting performance deltas without visually overemphasizing competitors

Ensuring The Henry remained the implied premium product

5. Financial Density Without Design Collapse. Multi-year stabilized proformas, capital stacks, and NOI breakdowns required institutional legibility while maintaining brand cohesion.
The final OM delivered:

Clear capital stack transparency

Stabilized NOI visualization ($39.4M combined)

Institutional-grade financial presentation

Strong sponsor positioning

The Henry demonstrates my ability to design for institutional-level real estate developments exceeding $500M in total capitalization.

I translate architectural ambition, financial density, and market positioning into cohesive investor narratives — balancing design sophistication with analytical precision.

This is not just layout work.
It is capital storytelling.

Miami Riverfront Development Site

Project Type:

Land Development / Mixed-Use Opportunity

Location:

Miami, FL

Scope:

OM layout and visual direction

Cover design with highlighted development site

Aerial markups (parcel boundaries, roads, traffic counts, landmarks)

Location overview research and copy integration

Retail/Health District proximity mapping

Zoning + development potential presentation

Demographics visualization
This Offering Memorandum presents a 2.38-acre dual-parcel development site directly on the Miami River within the Health District.

Zoned T6-8-O under Miami 21, the site allows multifamily, hotel, office, and retail uses, with public benefit bonuses increasing height and FAR.

The OM needed to communicate not just raw zoning data, but the strategic value of being positioned between Downtown Miami, the Health District, and major transportation corridors including Dolphin Expressway and I-95.

Because this was land — not a stabilized asset — the narrative had to sell potential.
1. Cover Page Highlighting the Development Site. The challenge is to (1) highlight the land without making it look empty; (2) create contrast against urban density, and (3) make acreage feel rare and significant. I had to turn negative space (vacant land) into a visual asset.

2. Selling Raw Land Without Existing Product. Unlike income-producing properties, this site had no building, no tenants, no cash flow, no finished renderings. I had to visually elevate the dirt parcels, conceptual buildable area, and zoning tables

to make it feel like a rare urban development opportunity, not just vacant land.

3. Two Parcels, One Unified Story. The site includes 2 parcels. The challenge is to present them individually (zoning analysis, survey), but market them as one cohesive 2.38-acre assemblage. Visually, that meant:

Clear boundary delineation

Balanced labeling

Avoiding confusion between Parcel 1 vs Parcel 2

Keeping the investor focused on total development capacity

4. Complex Zoning Data. Zoning Analysis is dense regulatory data. Design challenge is to make it digestible, highlight the opportunity (bonus potential), and void overwhelming the investor with municipal language. This is strategic information hierarchy work — not just layout.

5. Location Overview Required Research, Not Just Design. Although the client provided base copy, the location overview required deeper research and strategic positioning to fully communicate the site’s value. I verified distances and travel times from 1690 & 1670 NW River Dr to key anchors including the Health District, Jackson Memorial Hospital, the University of Miami Miller School of Medicine, PortMiami, and Downtown Miami to ensure accuracy and credibility. Beyond mapping proximity, the challenge was understanding and articulating the market significance of these institutions — framing the Health District as a powerful demand driver supported by medical employment, research activity, and daily commuter traffic. The narrative had to position Miami not simply as a coastal city, but as a growing urban core with strong healthcare, tourism, and international business fundamentals that reinforce long-term development potential.

6. Retail Map Within the Health District. The map shows :

The property within the Health District boundary

Proximity to nearby hospitals

River Landing retail

Access corridors

Major neighborhoods (Wynwood, Edgewater, Miami Beach)

Investors don’t just want dots on a map. They want a story about ecosystem. So I had to visually connect Medical + Retail + Downtown + Riverfront. That’s positioning work.
The final Offering Memorandum transformed two vacant riverfront parcels into a high-potential mixed-use development opportunity positioned within Miami’s Health District growth corridor.

Through strategic aerial markups, zoning clarity, and ecosystem mapping, the OM clearly communicated development capacity, urban connectivity, and market demand drivers — resulting in a visually compelling and investor-ready presentation.

This isn't just a design. I translated zoning law, geography, and market positioning into something investable.